Updated: Nov 14
The popularity of digital printing is rapidly increasing. If you have heard about it, you might wonder what is commercial digital printing. Aside from knowing what it is used for, you should know its benefits and why you should consider it if you need printed materials.
As experts in the industry of digital printing, we will guide you through the process. We will explain how to do digital printing and how you can use it to your advantage.
Let’s find out how you can stay ahead of your competition by using our services and adopting cutting-edge technology.
What Is Commercial Digital Printing?
Digital printing is a process of printing digital-based texts or images directly onto various surfaces. But what is commercial digital printing? Commercial printing is used by companies that want to produce different types of predetermined prints to fulfill their objectives.
Generally, our clients contact us when they want high-quality printing for marketing media purposes. We use digital press to deliver to our clients high-quality printing in both color and black and white.
How Does Digital Printing Work?
Compared to the offset printing methods, digital printing doesn’t require printing plates. Our digital printing machines use a press print technology to print the media directly onto the substrate.
Thanks to the commercial digital printing press, your desired media files can be printed on different substrates. Some of the most popular choices for businesses we come across are paper, photo paper, canvas, fabric, cardstock, and synthetics.
So, If you are interested in our digital printing services, you can send us digital files such as PDFs or desktop publishing files.
What Are the Types of Digital Printing?
While seeking a company to do your digital printing, you will come across companies that use different types of devices: inkjet, laser, and digital press printing. Inkjet and laser printing are most commonly used for commercial digital printing. They print the image or text on the desired surface by using droplets of ink.
On the other hand, laser printing is an electrostatic printing process, which means the printer uses electrical charges to attract toner particles. These are more often used for printing small and limited numbers of materials.
Last but not least is our digital press printing. It has proven to be the best way to print high-volume prints. The digital press offers much higher-quality end-products than inkjet and laser printing.
Primary types of digital printing
You should consider the kind of digital printing that will work best for you in addition to the devices. We offer two types of digital printing: variable data printing and on-demand printing.
We recommend using our on-demand services if you constantly need to update your printed materials. This service allows you to print small amounts of materials only when you need them.
On the other hand, we use variable data printing for clients needing more customized and personalized digital printing. You can use this type of digital printing when you require materials with changing elements.
More specifically, use on-demand services when you want the image, text, or graphic to change from one print to the next. This is for companies and individuals who want to personalize their marketing media. For instance, when you want to send out letters, brochures, or postcards with the name of the person that is addressed to.
Who Does It Look to Have Your Commercial Digital Printing with Citypress?
If you decide to use our professional digital printing services, here is how the entire process evolves.
First, you will have to contact us so that you can explain your requirements and we can reach an agreement for the printing service. You can also use our services online, which include ordering, proofreading, approval, and printing your design on our digital printer.
Preparing the digital file
It all begins with the preparation of the digital file. Typically, our clients have a ready-to-print media file. If you don’t have a design, our expert team can assist you and create a solution to turn your ideas into reality by considering your needs and objectives.
When it comes to paper printing, you can choose between the different types such as matte, gloss, coated, specialty, and recycled.
Printing and quality control
Next, we sent the file you desire to print to the digital printer. The printer processes it and starts the printing process. When the printing is done, we do a quality control of the prints to ensure they are high-quality. We especially pay attention to the accuracy of the color reproduction and the print consistency. Optionally, you can use our mailing services for a high materials volume.
We finish the process by processing the printed product. Sometimes, additional actions are required to finish the prints. Depending on your specific requirements, we can offer the following technical skills and craftsmanship for best results:
Binding (plastic coiling, perfect, and comb binding)
Advantages of Using Commercial Digital Printing
If you choose us at Citypress, we can ensure you will increase your brand's visibility with materials tailored to your needs. We use innovative digital printing machines so that you can get timely solutions.
So, here are the advantages commercial digital printing can deliver:
Cost-effective but high-quality printing option
With the invention of digital printing, the overall costs for businesses and individuals who need printed materials have been reduced. But the lower price tag doesn’t mean you will get an end product with lower quality. Our company uses high-quality toners and liquid ink for exceptional color accuracy.
Quick turnaround time
You can get a quick turnaround time with the right company like us. You don't have to wait a long time from designing to finalizing your prints. Compared to offset printing, you will save a lot of time because there is no need to create plates and wait for the ink to dry.
Variety of purposes
Commercial printing gives you endless opportunities. You can use it for a variety of purposes, and the most common are:
Marketing and advertising materials, such as brochures, posters, banners, postcards, direct mail campaigns, flyers, calendars, planners, etc.
Brand positioning by printing business cards, letterheads, envelopes, and similar products.
Printing publications like magazines, newspapers, catalogs, and newsletters.
Different types of books and manuals, including notepads, guides, instruction materials, etc.
Branded packaging and other purposes.
Commercial digital printing has revolutionized how businesses approach and fulfill their printing needs. What is commercial digital printing? Knowing about commercial digital printing and understanding the service's benefits, you can create an excellent marketing strategy or improve your business branding.
You can choose Citypress if you want to get printed material with the highest quality. Our solutions can help you increase your competitiveness in the marketplace by leaving a long-lasting impression on your target audience.
Steve is the president of Citypress and brings a wealth of knowledge from the printing industry to readers, helping them make more informed decisions in an ever changing printing space.