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Types of Print Marketing

Updated: Nov 14

Print marketing and advertising have been in use for a long time. However, many businesses might have difficulty relying on this marketing technique only due to digital media advancements. But with the innovative progression of the various types of print marketing, you can effectively get your brand name out to the public and raise conversion.


While it may be surprising, print marketing can offer unique benefits like none other. From instilling trust within your audience to helping your company increase engagement and a reliable reputation, print marketing can be worth your while. This technique is undoubtedly one of the most natural ways to advertise your company while evoking feelings of interest.


In this article, you’ll explore the various types of prints you can use to skyrocket your brand into the market scene. You’ll also discover the importance of print marketing and how it can change the game for your company with a simple marketing strategy.


Print Marketing Types
Source: shutterstock.com / Photo Contributor: SAQUIZETA

What Are the Different Types of Print Marketing?


So, what are the different types of print advertising?


If you aim to improve your brand's presence and awareness in the public, print marketing can give you a huge boost. With the various types of print marketing, you can showcase your brand's offerings and services in countless ways.


Our team at Citypress specializes in crafting the best promotional materials that may elevate your brand and visibility. With our experience and dedication to quality, you can gain customized and impactful ad specialties printing that can leave a lasting impression on your targeted audience.


By understanding how print marketing works and utilizing targeted ads with the various methods of print marketing, you can ensure that your company continues to thrive in the digital world. With that said, here are the most common types of printed marketing:


Printed items


Printed items include advertising your brand by printing onto stationery items to exhibit professionalism and seriousness. Using these branded stationery sets for your brand can make every communication you make, be it internal or external, carry your branding. This can forge a perfect foundation for building a sense of kinship within the team and also show a mark of professionalism, as it may leave a lasting impression on clients, stakeholders, and partners.


These printed items can work excellently for merchandise or packaging inserts designed for your customers during a marketing campaign. More than often, when printing stationery items, we often include:

  • Lanyards

  • Notepads

  • Letterheads

  • Banners

  • Notebooks

  • Envelopes

  • Pens

  • Bookmarks

  • Stickers

Printed publications


Printed publications can refer to anything from paper format prints. This includes:

  • Magazines

  • Catalogs

  • Flyers

  • Brochures

  • Business cards

Even though printed publications might be overlooked, these items are an essential tool for your brand’s growth and impact on the market. They’re likely the quickest and most traditional way to build a bridge between you and your customers. Using them can create a sense of reliability and groundedness that many of the public appreciate and trust.


Printed publications can be the means for your businesses to showcase your company, share news, advertise products or services, and announce upcoming events.

In addition, if you want to go a little bigger, this category can also refer to marketing formats, such as:

  • Posters

  • Print banners

  • Billboards

These are likely the most popular among all print marketing formats since they’re hard to miss. Nothing can beat an old-fashioned billboard or poster, whether you’re trying to increase brand awareness, generate views for a product or service, or advertise a new campaign.


With the right design, your company can generate lots of interest and buzz within your audience.


Printed publications
Source: shutterstock.com / Photo Contributor: Niloo

Direct mail


Although direct mail may not be in the toolbox for many marketers, it offers many benefits that can significantly enhance your brand awareness and engagement. The method refers to the distribution of printed promotional material through mailing to individuals within your targeted audience.


Direct mail may be among the most effective means of print marketing and advertising. It remains in the recipient’s mind and also utilizes data to strategically decipher individuals who will most likely purchase your product. This is done by analyzing demographic, past interaction, and behavioral data to identify, target, and personalize the specific public with tailored marketing materials.


This method is much more tangible, personal, and reliable than online ads and digital marketing. Additionally, direct mail can deliver an impressive return on investment for your company. While the ROI can vary based on many factors, like your campaign and designs, the average ROI is $42 for every $1 spent on direct mail campaigns. So, putting effort into creating strategic and skillful print marketing campaigns can be worthwhile.


Door drops


Door drop marketing campaigns, also known as leaflet advertising or leaflet distribution, can effectively improve several aspects of your brand. This includes increasing brand awareness, conversion rates, brand loyalty, and customer engagement.


Door drop print marketing is a marketing technique that uses non-addressed printed media to advertise your business, products, and services. Unlike direct mail, which delivers media to a targeted demographic, door drops are typically provided to an unaddressed general area.


Generally, a team of distribution agents transports your printed media door to door, delivering in your chosen postcode. The printed material can be anything from:

  • Flyers

  • Catalogs

  • Business cards

  • Magazines

  • Leaflets

You’d be surprised to find out that this marketing technique may have a higher response rate than other means of advertising and marketing. This is because the printed format of door drop media remains in a recipient’s subconscious and may be an excellent means of marketing tools and advertising.


Print Marketing Overview


Print marketing is a strategy that uses advertising tools published in printed formats. With your targeted audience demographics at hand, you can easily manage and place your advertisements where they will be seen, heard, or engaged while offline. You can utilize various printed formats, including newspapers, magazines, flyers, or brochures, to advertise your brand and increase awareness.


Despite being in the ever-growing digital age, print still remains a dominant communication medium for companies and growing businesses.


Print marketing is the original form of marketing and offers several benefits that digital marketing lacks. While this type of advertisement is still able to reach the targeted audience, it happens a little differently than it would do digitally.


When it comes to sensory and memorability, print marketing has the upper hand. This is because customers are more likely to remember and engage with a physical ad rather than a digital one.


In addition, the public also finds print marketing more trustworthy and reliable. This is because print advertisements must undergo extensive preparation before going out to the public. So, most people wouldn’t doubt the information in printed advertising media.


Why is print marketing important?


So, why integrate a print marketing campaign into your organization’s advertisement strategy?


In the modern world, print marketing is still one of the most powerful ways to reach your target market. It can establish a much deeper connection with your audience when compared to digital engagement.


Information can be absorbed much more effectively by the public when it’s presented in tangible material. This helps your audience to quickly and confidently recall what they’ve read. So, print methods may be your best solution when seeking a way to make a long-lasting impact and positive impression on your audience.


Here are some significant improvements prints can deliver for your company:


Building trust with your audience


Today’s modern world is filled with fake news and digital misinformation that have shaken the customer’s trust. However, a Burstein report showed that 82% of consumers tend to trust print ads the most when making a purchase decision.


While there are many reasons why this method is more reliable, the print’s scarcity and standards are likely the most significant aspects that make it credible. These factors in print marketing can signify a commitment to authenticity and quality, setting it apart from the digital clutter.


With print marketing, your audience won’t have to worry about online security or malware issues. There are also several risks of privacy, virus attacks, and data hacking issues that are introduced by the online environment.


With print marketing, you’d be more likely to form a more immediate relationship with the public and promote trust within your messaging. So, the power of print advertising is still as relevant and as effective as ever.


Building trust with your audience
Source: shutterstock.com / Photo Contributor: gabczi

Generating leads


Print marketing has faced many challenges and issues over the years. Unlike digital marketing, prints were not trackable for a long time. However, with innovative solutions, the problem has now been solved with QR code technology. Now, your print marketing can generate leads through traditional methods while also ensuring your print messaging is actionable.


With QR codes, you can implement a way for your customers to take action on your messaging. Whether redeeming a limited-time offer, accessing more product information, or signing up for an event, you can engage with the public through prints.


Implementing a lead generation strategy with QR codes on your prints can capture details from potential customers. For example, the QR code could lead them to a landing page where they’d submit their information in exchange for your product. Over time, your list of customers who are willing to engage with your brand will be filled.


Conclusion


With the advent of digital media, it may seem difficult for companies to rely only on print marketing. However, this technique offers many unique benefits when compared to digital marketing strategies. So, even if you're a digitally-driven business, you should also consider the advantages of print marketing and help your company grow with this powerful form of marketing.


Understanding the importance of print marketing can be a game-changer for your business. Not only can it build trust within your targeted and potential audience, but it can also generate leads and increase conversion rates. Utilizing different types of print marketing can allow your business to flourish and surpass your competitors in a unique manner.



Steve Bates

Steve is the president of Citypress and brings a wealth of knowledge from the printing industry to readers, helping them make more informed decisions in an ever changing printing space.

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