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What Is a Wide Format Printer?

Updated: Dec 15, 2023

Any company's target market and existing consumers want to hear from the brand in a way that engages and resonates with them. This is where wide format printing comes into play. But what is a wide format printer?


In this article, we’ll explore the definition of wide format printers as well as their purpose and benefits. Continue reading if you want to expand your brand name by leaving a lasting impression on customers.

What Is a Wide Format Printer
Source: shutterstock.com / Photo Contributor: nikshor

What Is a Wide Format Printer?


Wide format printers are specialized devices that can accommodate larger substrates and base materials, which typical printers can’t handle. These printers can print onto media that stretch from 18 inches to 100 inches in width. Typically, the formats wide printers can cover are either A1 formats (24 inches) or A0 (36 inches).


Our wide format printers differ from standard printers in a number of ways, one of which is the output volume. While they require special equipment, technological advancements have made these devices an effective and straightforward solution for printing large-scale formants precisely.


Originally, wide format printers contained pens that created the design of media, which wasn't considered cost-effective or efficient. However, now you can find both laser and inkjet wide format printers that can get the job done with precision in minutes.


In addition, with technological advancements, these printers have improved environmental quality. Due to the various environmentally friendly inks available, we use these types to create toxin-free media and reduce chemical use in our large format printing. This is extremely important for us as we care for the safety and future of our environment.


What is a wide format printer used for?


Wide format printers offer endless opportunities for your business to promote brands and connect with a wider audience. These printers are extremely practical, and their ability goes beyond standard posters. They can produce banners and huge billboard posters on various pieces of paper, such as matte, glossy, and semi-gloss paper.


With the power of our printers, we can get your design on almost anything. For example, it may be wallpaper, foam board, vinyl, fabric, coated metal, PVC, wood or ceramics, and any other large format artwork or signage.


Moreover, adding large printed formats to your assets can be a game changer for your marketing strategy compared to standard printers. Even science suggests that our brains are wired to convert words into images, making imagery a powerful marketing tool. This is especially true for wide prints.


So, if you haven’t considered indulging in the wondrous world of wide format printing, now is the time to take the opportunity and achieve your marketing goals.


Types of Wide Format Printing


Typically, you’ll find two main configurations of wide format printing: printer-only and multi-function.


For a wide format printer-only type, they print digital files submitted from a user's desktop or the history queue on the wide format printer's controller. However, recent developments allow these printers to accommodate and print directly from a USB drive.


In addition, the other type of wide format printer is the multifunction printer, which differs from the printer only in several aspects. These machines include a scanner and are available in one of two configurations.


Those that accommodate a scanner on the top of the printer are called single-footprint devices. However, some models have separate scanner devices placed next to the wide format printer. These configurations are mainly referred to as standalone scanners.


Usually, the single footing devices are considerably smaller than the types with the standalone scanners. Since both printers serve the same purpose, you can easily determine which type of printer works best for your business.


Benefits of Wide Format Printing


Many businesses might be reluctant to invest in large-format printing services due to the many misconceptions about the practice. The early models and services made quite the impression that wide format printing was expensive and inefficient.


However, as we’ve mentioned, advanced technology has made this marketing strategy an exceptionally cost-effective and useful tool for many industries to get their brand name out there. So, here are some of the benefits associated with these wide format printing devices:

  • High-quality print media - Wide format printers are designed to provide the highest quality prints on large media. If you’re looking for crisp image designs and text, wide format printers are imperative for graphic as well as photo-heavy posters and banners.

  • Cost-effective solution - Thanks to the advanced technology, wide format printing services have become affordable for any company looking to expand its brand name.

  • Fast and effective service - Wide format printing is known for its speed and efficiency. As these printers boast intuitive technology, you can quickly get your designs on any large media.

  • Diversity and flexibility- These devices offer many functions and options to meet your business needs. Whether you want a colored or monochrome design or various media, you should consider opting for a wide format printing service.

Benefits of Wide Format Printing
Source: shutterstock.com / Photo Contributor: DmyTo

Conclusion


Print marketing has become a significantly powerful tool to reach a wider audience engagingly and effectively. While numerous print methods and marketing strategies exist, wide format printing is one of the most impactful options. So, what is a wide format printer?


It is a printer you can use for printing on large paper. You can use this method to print high-quality designs on impressive banners and huge billboard posters that no one can miss. With this cost-effective solution and fast printing service, you can quickly expand your brand and achieve exceptional results.


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